In the Loupe with Pomegranate Press LLC | March 2011

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In This eNewsletter:

What are QR Codes?

Did you know the QR codes (quick response codes), originated in Japan? They used them in car manufacturing plants to scan and keep track of auto parts. These bar-code like markers can be linked to a variety of marketing materials or social media such as business cards, flyers, posters, postcards, Facebook, websites, real estate signs, promotional products and much much more!

As smartphone adoption accelerates, the use of QR codes has similarly increased. In fact, according to recent data from Mobio Identity Systems, QR code scanning increased by a whopping 1,200 percent from July to December of last year.

“The QR barcode has become the gateway to information, data exchange and mobile commerce with the smartphone acting as the primary device for every consumer interaction. Browsing and buying merchandise through QR barcodes is happening like never before, and social media has further accelerated this phenomenon,” the report noted. The report also stated that more than half (64 percent) of QR scans were conducted by women.

Pomegranate Press recently completed a business card re-design for our client Janice Miller which incorporated two QR codes into the card design. Janice made use of this technology by directing interested prospects to a video about her products as well as directing them to her website.

Call us today with any questions or for us to help you incorporate this emerging trend into your marketing and networking campaigns.


Mind Your Business logo

The “trash test” – does your business card pass?

Would your current business card pass the “trash test”? When people need your product or service would they remember you or your card? Some ways to help your business card go from “trash-able” to memorable are to ensure you have the best design and layout for the information on your card, effective use of your logo, incorporating your business branding such as colors, fonts and design elements used in other marketing materials. Other memorable additions are quality paper selection, embossing, foil accents, round corners, die cuts, special coatings… the possibilities can be endless. We can lead you in the right direction and guide you to the best options for your card.

Business cards are perhaps the most inexpensive marketing tool you can invest in for your business. Pomegranate Press offers a variety of business card options; our most popular being 1000 full color cards printed on one or two sides for just $59.00*. These are printed on extra-thick quality card stock and can be glossy or matte coated. Contact us to learn more these cards or any of our business card options.

Below is a before-and-after business card for one of our clients. Pomegranate Press created the “after” with a new business card design as well as a new logo design.

*Design, layout and sales tax are additional.

Before and After Business Card

Own Your Web! Domain Names and Hosting

At Pomegranate Press we know that convenience can be a service in itself! As a graphic design, print and web studio we bring together the products and services you need manage your brand in print and online. Now it’s easier than ever to own your web with our complete domain name, email and hosting services! So whether you’re a new business, renewing your domain name or hosting or looking to expand your email capabilities, we can help.

Web site hosting plans start at just $4.99 per month and for a limited time, domain names are just $3.99 for the first year with any non-domain name purchase! For more information click the link to visit our complete domain name and hosting site http://www.pompresshosting.biz/.

Much more than just your logo on a product, we deliver promotional products Powered by Creativity™!

With thousands of products and our creativity at work we help make sure your next advertising specialty campaign is remembered by your audience. A quality and creative promotional product can go a long way in creating brand identity, gaining new customers or simply staying in front of your existing clients! Visit our promotional products website to see the variety of products we provide http://www.pompresspromo.biz/.

And remember, we are available to put our creative ideas to work for you to develop your next campaign!


Simple But Elegant®

For customers who want a sophisticated look that’s not over-the-top. The Simple But Elegant® collection offers:

  • Luxurious paper
  • Embellishments
  • Simple, classic styles
  • Modern, elegant designs
Social Stationery Simple but Elegant

Enter “Simple But Elegant” in the Product Search on our social stationery website at http://www.pomegranatepress.cceasy.com/ to view more products available online.

Graphic design, print and web studio... powered by creativity!